Commercial Strategy & Business Development
STRATEGY
Corporate narrative. Brand compass. Market focus. Tracking. Impact scan. Reflection method. Pricing logic. Value structure. Continuity plan. Alliance policy. Innovation flow. Resource check. Trend scan
COMPANY & PEOPLE
Internal commercial coherence. Customer signals. Cross-functional communication. Performance evaluation. Skills tracking and training. Team (re)organisation. Feedback loop. Deal dynamics and negotiation support. Commercial conflict mediation.
TOOLING
Differentiation flow. Concept creation. Flip-flap scenario analysis. Online/offline channel installation. Storytelling and customer perception. Preparation framework. Impact reflection. Reference and case study. Corporate visibility.
Tom Neels
Put the manual aside for a moment. Let me reflect, fill a sketchbook, and draw up plans. No pre-digested theories, but a hands-on approach based on knowledge gained from experience. Stepping into your company, participating at the various levels, questioning, assessing, consulting, structuring, taking action, and adjusting.
My role as a catalyst: activating and accelerating with impact and results. Experience in building, growing, or revitalising. With a fresh perspective and creative mind for commercial momentum in a B2B environment.
Please feel free to contact me to discuss anything.